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Manufacturer of Collars, Leashes, Leads, and Training Pads

Creating a great wholesale product brand

When designing a product, it is important to make sure that you create two things: a functioning service and a memorable brand. In the world of consumers, having a catchy brand is almost as important as the good itself. Proper branding ensures that customers will not only see your product, but also recognize it as the best option available. Creating a recognizable brand for a wholesale product isn't difficult but it does require some focus and work to get people to understand your message. By following some simple steps you can easily make a wholesale brand for a business or product.

The first step towards creating a great wholesale product brand is to find an appropriate market to sell your product to. Any savvy businessman is able to identify and capitalize on a specific demographic of people who are in need of a certain service or good. Although there may be some potential consumers outside of your niche market, it is always best to focus on a core demographic to advertise your good to.

Once that core demographic has been established, the next step towards branding is to create an appealing message. For example, if your niche market is price sensitive and in need of a cost effective product, you will want to emphasis that your product has great value, in order to make your item seem like a sensible purchase. Establishing your good as the value brand will enable you to compete with companies that market their good at a higher cost. This will proclaim that your company offers comparable features at a much lower cost. Contrarily, if your niche market is wealthy, you will want to run on the platform of being the best in the market; highlighting design, ingenuity, and quality of the good itself. In total, your branding platform needs to say exactly what your niche market wants to hear. For instance, if you are selling wholesale dog leashes and collars, you will want to market to all of dog lovers who are looking to purchase accessories at an agreeable price.

Once you have your brand logo and message it is best to have a consistent and deliberate advertising campaign to help promote your product.  You will always want to make sure that your brand is being seen, no matter which medium you choose to advertise your product through. It is important to remain consistent and saturate one particular medium. Long term consistency often yields the great long term dividends, especially if you are looking to sell something like wholesale pet collars, choose a brand, find a market, and advertise on a specific medium.