Loading... Please wait...

Manufacturer of Collars, Leashes, Leads, and Training Pads

Improving in Store Private Label Sales

Starting a private label can help to increase overall sales for your business. More and more, people are turning to private labels as an alternative to name-brand companies, and so the market is growing. Designing products and packaging is the most important part of creating a private label, but it is important to properly market that label if you want the products to sell.

Proper placement of a private label item can mean the difference between selling and not. To most people, the location of an item in a store seems irrelevant, but studies suggest that a shopper is more inclined to look at particular areas of a shelf. Customers are more likely to purchase products that are about eye level. You want your customers to see your products easily.

Specially designed displays can be placed at the beginning or end is aisles, which can help draw attention to your private label products.

You also want to consider putting some products near cash registers. Studies also suggest that people, while standing in line, are very likely to make last-minute impulse buys.

Of course, you must create a product that works well, looks good, and is affordable, but if you want it to sell, you must put it in the right spots. If you are selling wholesale dog leashes and wholesale pet collars, make sure they get proper placement in your store.