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Manufacturer of Collars, Leashes, Leads, and Training Pads

Is a Private Label Right for my Business

On a daily basis, most people encounter private label goods. This will be at supermarkets, toy stores, and even pet stores. The large pharmacies, like Walgreens and CVS, will commonly make private label products for most products in their stores. This ranges from drugs, to food, and even beer. There is a reason stores are littered with private label brands. Private labels used to be viewed as inferior products, but really that is not the case. Shopping trends back this up. Within the last eight years, the amount of private label sales has double the rate of name brands. Considering the fact that private label are just as good as national brands, as well as being cheaper, there is no wonder why people are putting their money in private labels.

There is a good deal of reasons as to why creating a private label is a smart choice for most businesses.

When creating and selling a private label, the retailer has all the control, which includes packaging, size, design, and most importantly pricing. Having control over design and packaging allows for innovations in marketing, which will hopefully entice customers to buy. Private labels allow for a business to make changes quickly based on the preferences of their customers. This is something national brands could never offer.

Why should a business sell a product they buy when they can make the product themselves? Money that is spent purchasing inventory can be spent creating inventory. The price difference, in many cases, is worth the creating of a private label. It is possible to make more money with private label branding.

Creating branding loyalty is another great reason to consider creating a private label. Brand recognition goes along way. It keeps people coming back and also wanting to try more from the brand. They are also likely to bring their friends to your brand. Become synonymous with greatness and make money while doing it.

Let's say you wanted to create private label pet leashes and collars. You'd be able to acquire standard shapes and designs, and then you would make them unique to your business. You would receive wholesale dog leashes and collars that are special for your company. Sell you own pet collars and not someone elses.

If you are still on the fence about creating your own private label, reach out to local companies that can help you figure out what you want and need.

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